Social Media Assets
I’ve worked in the advertising industry since 2014, so I’ve definitely crafted a social post or two (i.e. thousands, probably). Below is a big mix of assets I’ve helped create for both organic social and paid social. They showcase the wide variety of topics I’ve worked on and personas I’ve taken on, spanning across online education, skincare, technology, cleaning products, alcohol/spirits, and infant formula. Not featured, but additional areas of experience/brands include YOLKED and MYOS Canine Muscle Formula (adding soon), Welch’s Fruit Snacks, National Geographic Kids, Viver Joy (curated cancer-safe wellness boxes), local yoga studios, and local restaurants.
Involvement
Brainstorming/ concept ideation
Content calendar strategy
Copy creation (post copy/ad copy and on-screen copy)
Help oversee creative process
Good Vibes
Recently, Meta published this case study showcasing notable results of our paid social efforts across the Enfamil brands
Enfamil
Carbona USA
Proactiv
X Out
Pearson Education
Panasonic
X-Rated Fusion Liquor
