Enfamil Influencer Collaborations
Enfamil has launched various influencer initiatives (tapping into parents who actually use/have used Enfamil) across their product portfolio—Gentlease, Enfagrow, etc. This work was a result of collaboration between the Enfamil team, my team (developed video concepts and provided editing feedback), and an influencer marketing agency (coordinated the workflow between everyone). These campaigns were an extension of current campaigns, requiring specific messaging/themes to be pulled into the assets. Below you’ll find an example of my team’s side of the workflow, which included concept ideation, messaging guide development, and content review.
Enfagrow
Concepting
Enspire
Concepting
Gentlease
Concepting
Final Asset
Messaging Guide
Final Asset
Messaging Guide
Final Asset
Messaging Guide
Involvement
Spearheaded concept ideation
Fleshed out team’s initial ideas and aligned them to the brief, expanding them to check all the boxes
Wrote concept deck to present to client (to be passed on to influencers when final), which included concept manifestos, sample shots needed, sample voiceover scripts (where applicable), sample on-screen copy (where applicable), and location/talent notes
Developed comprehensive messaging guides (to be passed on to influencers when final), which included elaborations of concept vision, example voiceover scripts and on-screen copy, key messaging points, messaging dos and don’ts, production recommendations, and more
Worked with influencer agency and client to provide feedback to influencers
Created copy for paid social ads that leveraged final UGC assets