Carbona’s Active Imaginations
This work (from 2018!) still makes me smile. The entire creative process from start to finish was fun, adorable, and entertaining. Carbona was looking for a way to boost brand affinity, build brand awareness, and educate on their products. We wanted to showcase everyday stain moment scenarios in a lighthearted way to drive home that you don’t have to take stains so seriously when you have Carbona! With Active Imaginations, we created easy-to-relate-to, extremely shareable “confessional” videos. Our talent confessed to an in-home mess they made/witnessed, followed by a story of how they think the mess got resolved. In addition to being highly entertaining, this series highlighted Carbona’s wide variety of products and their unique features. We used this campaign as opportunity to capture fun UGC from fans, as well.
Campaign ideation and launch: 2018
Involvement:
Developed campaign idea
Developed campaign strategy
Concepted each video theme
Crafted video scripts
Assisted with in-person casting
Assisted with pre-production and shoot-day process
Wrote campaign asset copy (copy for paid media and organic social placements)
Managed social platforms (community management)
Created materials for influencer partners