Enfamil Landing Pages
Enfamil wanted to bring its product landing pages to life in a fresh, compelling way. Each of Enfamil’s formulas addresses a specific symptom/pain point, so we personified them, creating antagonists. These characters would then land in stories told in a catchy, Dr. Seuss-like rhyme, where Enfamil would exist as the protagonist—the hero.
As a result of our client’s leadership changes and budget cuts, this project’s progress was halted midway through. That said, it’s a memorable one, and it was so much fun to put together. Therefore, I wanted to share what we started on here: approved scripts, starting stages of animation, and placeholder VO. If what you see below is giving Inside Out or Dumb Ways to Die, wonderful! Those works (still crying from Inside Out 11 years later btw) inspired this concept. We also drew inspiration from Dr. Seuss, mirroring the tempo of his books, to make Enfamil feel approachable and familiar.
Campaign conception & initial creation: 2018
VIEWER REMINDER: Below you’ll find approved scripts, starting stages of animation, and placeholder VO. Very much a WIP, but very much loved.
Enfamil A.R. 🤝 Flux
Enfamil A.R. is a formula designed to help relieve Baby’s acid reflux. Thus, Flux was born.
Enfamil A2 🤝 Sensa
Enfamil A2 is a formula made for babies with a sensitivity to A1 milk proteins. And so: Sensa.
A2 milk is considered premium quality milk that’s easier for babies (all humans, really) to digest. Enfamil A2 used A2 milk, as the name makes obvious, and it was the brand’s premium formula (no longer sold).
Fun fact: My inspiration here was Maleficent!
Sensa’s original name was Disco. Here was my vision of the character!
Enspire 🤝 Nada
Disrupted lactation is so common, and thankfully, it’s much more talked about now than it used to be. It’s nothing to be ashamed of, and there’s always another way—a sentiment that all formula brands share in effort to empower moms.
Enfamil Enspire has premium ingredients like Lactoferrin, and it’s touted as Enfamil’s closest-to-breast-milk formula.
