Enfamil Education Video: Digital Rebates

In 2021, Enfamil decided to make significant changes to the consumer rebate process. Their goal: migrate consumers to digital rebates to reduce the amount of physical discount checks distributed. We were asked to create an educational video that would promote the Enfamil Family Beginnings app and its digital rebates feature. We created a clear, direct, and relatable video with the intention of selling consumers on the time-and-money benefits that going digital offers.

Creation and launch: 2021