Pet Category: MYOS Pet

Below, you’ll find some sample work from my time with MYOS Pet (MYOS Canine Muscle Formula). This was a small and mighty team to be a part of, circa end of 2019 through 2021. This brand was proof that when your product actually works and actually matters, you don’t need a big budget to connect with who it serves. Social media was different back then, but we also were all facing something new: COVID-19. My role was in charge of the full creative process: strategy, concepting, copy, and design.

During my time here, I:

• Spearheaded competitor analysis

• Created TOV and visual guidelines

• Managed influencer relationships and partnerships

• Developed social calendars

• Concepted campaigns and PR initiatives

• Led content creation (design + copy) for social and email

• Ghostwrote for Dr. Albert Ahn, DVM

• Managed paid ad spend and targeting criteria

• Photographed product and animals

• Filmed and edited video content

• Mentored intern